CW: Riley Cleave, Elle Prendergast, AD: Juliana LaPorta

Everyone loved Fanta as kid, but as childhood memories became forgotten, Fanta seemed to have gone with them. That’s why we brought Fanta back like we never left (because we never left) with The Fanta Comeback Tour.  This comprehensive campaign pushes Fanta to the spotlight using nostalgia and a hint of rock and roll through a multimedia experience that puts the FAN back in Fanta.

Case Study

Print, straight off the press

Who says delivery trucks can’t be tour buses?

Turning marquees into billboard

This tour a lit

Make sure you don’t miss out

Not a comeback without merch